Cloaking detection: the page Googlebot gets compared with the one visitors get

With cloaking, Google gets different pages from the ones visitors see. From outside it's almost never visible, so we also check from inside the site.

The cleverest malware hides from the people who run the site.

Many SEO infections show spam only to Googlebot, or redirect only visitors who come from Google or from a phone. You open the site on your computer and it looks perfect.

Tools that pretend to be Googlebot from outside are often recognised, because their IP isn't Google's, and get the clean page.

The same page seen by four different visitors.

  1. Visitor, from Google and on mobile

    We fetch the page as a regular visitor, as someone coming from a Google search and as a smartphone.

  2. The real Googlebot, from inside

    The agent records a summary of the page served to the real Googlebot, recognised through reverse DNS, so the IP can't be faked.

  3. Comparison and opinion

    We compare titles, links, redirects and text. If you like, an AI opinion explains what's going on and what to clean up.

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Frequently asked questions

How do you know what Googlebot really sees?

From inside the site, the agent recognises visits from the real Googlebot by checking its address with reverse DNS, and records a summary of the page served. We don't store the full HTML.

Is the AI opinion required?

No, the checks work without it. You ask for the AI opinion when you need it, and it uses the checks included in your plan.

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